When I was a wee junior copywriter, I learned two things:
1. Migraine (singular) is the technical name of the medical condition where people experience chronic migraines. Ex: "I suffer from migraine." (At first, I thought everyone on my team had forgotten how to pluralize words.)
2. I learned that migraine is triggered by a ton of everyday things, including some of the most delicious foods like coffee, chocolate, and cheese. That sucks!
Pfizer's Nurtec ODT wanted us to create a brand act that prioritized a sufferer's quality of life. This was a concept I wrote that explored a way to make it easier for people with migraine to navigate food triggers.
