Pfizer's Nurtec ODT is the only medication that can help treat and prevent migraine, which has been a game-changer for tons of its patients. Without intervention, most people with migraine have to navigate a barrage of triggers every single day (harsh noises, certain foods, bright lights, and more). Nurtec ODT provides the opportunity for patients to get back to doing the things they love most.

I wrote and conceptualized a proactive OOH series that showcases the freedom that Nurtec ODT can bring. I decided to hone in on a common trigger: loud music.

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